Formula 1’s planned Chinese joint venture will have its own marketing, licensing and media rights arms dedicated to growing the sport’s presence in the vast but still nascent market revealed commercial managing director Sean Bratches. “What we will do is effectively set up a similar structure to what we have in London,” the former ESPN […]
Formula 1’s planned Chinese joint venture will have its own marketing, licensing and media rights arms dedicated to growing the sport’s presence in the vast but still nascent market revealed commercial managing director Sean Bratches. “What we will do is effectively set up a similar structure to what we have in London,” the former ESPN […]
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